Welcome to the Official Website of the Iowa Collision Repair Association!

Trade Show Education 2018

There are $42Million Reasons For Every Shop Owner To Be Here

Meet The Best Leading Collision Repair

Trainers In The Industry

At The Midwest Auto Body Trade Show


This year we bring in a new slate of renowned speakers and shop owners to bring the most relevant information to assist shop owners to face the new future.   

‘Tomorrow Is Here’

Admission is Free For the

Midwest Auto Body Trade Show and Education Classes

Registration link at bottom of page

Friday, February 16

  • Collision Repair Education Foundation Student Education Day
  •  Trade Show Open   12:00 P.M.- 9:00 p.m. 
    • Education  
    • 1:00 – 3:00  Panel Discussion
      • “Where Do You Start To Do The Right Thing?”  Moderated by Mark Olsen
      • Panelists: Matthew McDonnell, Mitch Becker, Ron Reichen, Larry Gilliam, James Rodis
        • Documentation, certification, proper repair procedures, training culture, post repair inspections and more.   Industry experts are coming to Iowa to help chart shop’s course for the future.
    • 3:00 – 4:00  “Shop Procedure Implementation”  Matthew McDonnell
      • Find your starting place with the new training culture with Matthew
    • 4:00- 5:30 “System Checks, Scans,Calibration” Mitch Becker 
      • Understand the critical importance of using this new technology with Mitch
    • 6:00- 9:00  Welcome Reception   Trade Show Floor
      • Hors’doevres, no host bar in Trade Show
      • Mingle with your trade.  Meet the speakers. Door Prizes  
        •  Sponsored by Mitchell

Saturday, February17th    

  • 8:00- 12:00  
    •    Break out sessions      Technical
      • 8-9:00 “Corrosion Protection -Cavity Wax”  3M Shawn Collins 
        • Are you doing this important procedure and getting paid for it?
          • Meet Shawn Collins-leading industry technical instructor
      • 9:00- 10:00    System Checks, Scans,Calibration” Mitch Becker 
      • Understand the critical importance of using this new technology with Mitch
      • 10:00- 12:00  I-CAR   – Aluminum Repair   Class #APR 01


  • 8:00- 12:00
    • Break Out Sessions –   Management 
      •  8:00 – 9:00   “Developing an Effective Digital Marketing Strategy in Collision Repair”   Brent Betts 
      • Learn what most attracts online collision repair consumers. See case study results from clients showcasing 20-40% growth
      •   9:00 – 10:00  “Who Pays For What”  Jake Aufenkamp, James Rodis
        • Review Mike Anderson’s Who Pays For What Survey .   Benefit from the results with Jake  and  James  
      • 10:00- 11:00 “Bullet Proof Estimating” Matthew McDonnell
        • Are your estimate “bulletproof” See how Matthew does it?
      • 11:00- 12:00  Speakers  Wrap Up    Panel Inter  Active Discussion      
        • Review Information   Find Next Steps – Dig Deeper
      • 12:00- 1:00  Lunch   no host lunch on Trade Show Floor
  • 1:00- 3:00 General Session
    • Iowa Insurance Commissioner , Doug Ommen  
    • Scott Weiser, Iowa Legislative Update 
    • Todd Tracy, Tracy Law Firm, Dallas Texas
  • 3:00 – 5:00 
    • Trade Show  
      • Community College Refinish Contest Judging  – on stage
      • Door Prizes Galore 

(schedule subject to change)



2018 Midwest Auto Body Trade Show



Iowa Collision Repair Association
P.O. Box 1577
Iowa City, IA 52244